About - Eat Local Scenic Rim

Eat Local Scenic Rim

Let's eat local, every week

Agriculture is the biggest industry in the Scenic Rim, underpinning the region’s identity and, together with tourism, contributing $630M to GRP. The local food movement has grown in size and popularity every year since the first Scenic Rim Eat Local Week in 2011. The time has now come to eat local every week.

What is it?

The Eat Local Scenic Rim program helps Scenic Rim locals and visitors to find, taste, buy and connect with local food and drinks all year round.

It will encourage us all to consider our food and beverage choices and highlight the broad range of produce grown and made on our doorstep. It also provides valuable insights into how our food is produced, and connects us with the stories of those who produce it.

Why? Because eating locally is good for you, your community and the local economy.

What does it mean for businesses?

Year round promotional activities associated with the Eat Local Scenic Rim brand
Industry networking and development opportunities
Dedicated online presence and inclusion in interactive platform to make it easier for visitors and consumers to find local Scenic Rim food and beverages.

What does it mean for consumers?

The year-round food and farmer finder will help consumers find, taste, buy and connect with Scenic Rim local food all year round. Sourcing Scenic Rim produce, and taking a regional food adventure, will be easier than ever through the Eat Local Scenic Rim interactive online platform showcasing the businesses producing, preparing and serving local products.

What does it look like?

Approved businesses will be able to proudly display the official Eat Local Scenic Rim brand in their shop windows, menus and marketing. Consumers will be able to clearly see where they can find, buy and taste truly local produce. There will be a strong focus on promoting seasonal eating and overcoming supply chain barriers to ensure year-round supply and demand needs are met and to make eating locally achievable and sustainable.

How do businesses get involved?

To be eligible to become a proud partner of Eat Local Scenic Rim, a business must fall into and meet the criteria of at least one of the following eight categories (click category to see criteria):

Producer

Must be based and produced in the Scenic Rim
Commit to engaging with local community and industry to distribute, showcase and share the stories behind seasonal, quality produce through participation in initiatives like Scenic Rim Eat Local Week and Regional Flavours
Have a recognisable and distinguishable brand identity for products grown in the region via clear labelling OR a digital presence OR an accessible farm gate presence

Farm Gate

Must be based within the Scenic Rim
Ideally have consistent opening times, or clear methods of communicating open times (e.g. social media, website, newsletter etc)
Only sell products grown on your property or produced within the Scenic Rim, with clear identification including grower details
Commit to engaging with local community and industry to distribute, showcase and share the stories behind seasonal, quality produce through participation in initiatives like Scenic Rim Eat Local Week and Regional Flavours
Have a recognisable and distinguishable brand identity for products sold at the farm gate via clear labelling OR a digital presence OR an accessible farm gate presence

Café/ Restaurant/ Pub

Regularly have at least six ingredients from the Scenic Rim on the menu or available for purchase – these items may change subject to seasonal availability and/ or producer availability
Must have clearly visible and specific information about Scenic Rim produce being used (i.e. current list of suppliers as foot note on menu/ current dishes using local produce on specials board)
Commit to an ongoing process of incorporating Scenic Rim products, producers and food stories into the dining experience

Accommodation

Regularly have at least four Scenic Rim products on offer (i.e. in the mini bar, shop, in-house café/ restaurant menu)
Must have clearly visible and specific information about Scenic Rim produce used (i.e. current list of suppliers as foot note on mini bar menu/ current specials using local produce on specials board/ up-to-date online list of suppliers/ Scenic Rim produce used)
Commit to an ongoing process of incorporating Scenic Rim products, producers and food stories into the stay experience

Experience

Integrate at least one Scenic Rim food ‘hero’ product into the experience – tasting, sample, gift, venue tours
Build linkages and include partner businesses in experience
Commit to an ongoing process of incorporating Scenic Rim products, producers and food stories into the experience

Retail

Outlet to prominently display and market at least four separate products at any one time which are either exclusively or majority derived from
Scenic Rim producers/ suppliers
Develop and implement a branded point of sale or in-store shop fitting which identifies and showcases the key program attributes/ imagery
Must display details of partner producers and products and a list of partner suppliers prominently within the venue
Commit to an ongoing process of incorporating Scenic Rim products, producers and food stories into the shopping experience

Brewer/Distiller/Wine Making

Use Scenic Rim ‘hero’ ingredients in at least two products
Products must:
-Be made in Scenic Rim from South-East Queensland produce; or
-Be made in South-East Queensland from Scenic Rim produce
Feature ‘hero’ Scenic Rim ingredients to localise a product (i.e. infused spirits, which may include imported ingredients)
Commit to an ongoing process of incorporating Scenic Rim products, producers and food stories into product branding

Businesses must complete an application form, including necessary documentation relating to the category and criteria requirements, and applications will be assessed via an ongoing peer review process to determine their eligibility.